BREATHER INC

Industry

Real estate/ Work Spaces

Action

Narrative, Photography

Asset: The Baseball Study

The centrepiece of the New York rollout. A cinematic capture that anchored the aesthetic of the flagship Manhattan location. This asset moved from the IP Vault into a permanent role as the face of the Breather "Urban Workspace" narrative.

THE VISIBILITY

Editorial & Media Integration

Following the deployment of the Argelés visual standard, the work served as the primary representational imagery for Breather Inc. during high-level media features. The assets provided the visual context for the brand’s national press coverage, including:

  • ABC NEWS //

  • DWELL //

A person wearing a baseball glove and a baseball uniform, holding a baseball in a batting stance.
Living room with white walls, large windows with blinds, a black and white patterned rug, a black sofa with patterned pillows, a small coffee table, a white pouf, two white chairs, a wall-mounted lamp, and wall art of a lion's face.
Interior of a bright apartment with a gray couch, patterned pillows, a small coffee table, two white chairs by the window, and a large black wall art piece.

ABC NEWS BROADCAST FEATURE